Tag Archives: Marketing

Excerpt from Diversity & Inclusion: The Big Six Formula For Success

Recently, a Latino media executive was driving down Sunset Boulevard in Hollywood, California. He noticed an enormous new billboard for a Fortune 500 company that advertised children’s clothing. The artwork featured two adorable white babies dressed in white outfits lolling on a white blanket, with white letters above them shaped like white clouds. It was a beautiful billboard. But it struck him as odd, given the demographics of the town over which it towered.

The executive immediately put in a call to Dr. David Hayes-Bautista, a renowned expert on Los Angeles’ population as the Director of the Center for the Study of Latino Health and Culture at UCLA’s School of Medicine. Dr. Hayes-Bautista confirmed what the executive suspected: the percentage of babies born in L.A. in 2012—the billboard’s target “customer”—was 17% white, 62% Latino, and 21% Asian or African-African.

Yes: 83% of L.A.’s babies were not white. So why was this big, pretty ad on Sunset Boulevard so…white!!? Did only white people drive down this strip of roadway, perhaps? The executive set out to do a personal test the next day, amusing himself by returning to the billboard location by taking side streets that had only Spanish surnames – La Jolla, San Vicente, Santa Monica – which is to say, most any street in L.A. He sat with pen and paper in hand for 20 minutes, and marked the demographics of each car that passed beneath the billboard.

Out of the 1,000 cars that he polled, 750 of the drivers were not white. This inspired the executive to dig down a bit deeper into the billboard’s Fortune 500 firm with such a diversity-oblivious ad. A Google search for the corporate name and “images” also brought up a field of white babies, each beautiful, each wearing the company’s adorable clothes, and almost each one of the models being white. He did find a few Asian and African American babies mixed in, but, 13 actually, not a single cute little Latino baby in the bunch.

Como es posible? he wondered. (Or, translated for the language impaired: “How is this possible?”) It is easy to find cute Latino babies in Los Angeles. And the language couldn’t be a barrier to putting them in this ad. So why did a big company decide to target only 17% of the population with its key images and marketing spend? How could they expect to remain an important brand to America’s children, either now or when those kids became parents??

Hadn’t this company noticed the very recent success of the Walt Disney Company, the biggest brand in entertainment, when it recently aired its first-ever movie with a Latina princess, Sofia the First, and watched it become the highest rated cable television program for children age 2-5 in the history of cable television?!

After his experiment and analysis, this executive went on to dream about putting up a new, competing billboard on Sunset Strip. One that was populated with babies of all races and ethnicities, along with the slogan, “Love ALL Your Customers At First Sight.”

Read more in the book Diversity & Inclusion: Big Six Formula for Success! Available at Amazon.com.

Leave a comment

February 7, 2014 · 2:49 AM

Google Adsense: You Do Not Need To Create The Products In Order To Benefit From Adsense Cash

Google Adsense continues to make a huge impact on the affiliate marketing industry. Because of their dominance, weak affiliate merchants have the tendency to die faster than ever and ad networks are losing their customers at a record pace.

If you are not seeing the results that you expected from you affiliate program participation, it may be time for you to consider going into Adsense, as the potential for earning real cash awaits.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. The search engine will be searching for you, so you do not have to look for the ads.

Below are other reasons why Google Adsense is perfect:
1. You do not have to spend time in choosing different types of ads for different pages.
2. There is no code to set-up, which is often the case for affiliate marketing programs.
3. You will be able to concentrate on providing good quality content, as the search engine will be finding the best ads to place on your pages
4. You are still allowed to add Adsense ads even if you already have affiliate links on your site. Note – It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.
5. You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors.

Owners of small websites are allowed to include code into their sites that instantly produce relevant text ads that may appeal to your website visitors. The ads can appear almost immediately on your website pages. If you own many sites, you only need to apply once. This is a real bonus, and makes up for having to apply to many affiliate marketing programs.

Once you are accepted into Adsense, you are in until you remove the code from your pages. The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more. You earn a share of the money generated.

If your results remain stagnant, it may help if you build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pays to differ from the usual things that people are doing already. In addition, it can be refreshing for your visitors to see new and fresh content.
Publishers also have the option of choosing to have their ads displayed only on select websites. It is also allowed to have them displayed on a large network of sites. Your decision should be made factoring in what you think will work best.

Research select Adsense ads by seeing if they are directed to websites/pages similar to the material/content you are planning to produce. It is important to note that you cannot choose certain topics only. If you do this, it is likely that the search engines will not place Adsense ads on your website and you will be missing out on the great Adsense money making opportunity.

I strongly suggest that you avoid the following topics: gambling, firearms, ammunition, tobacco and/or drugs. In closing, Adsense is simply a win-win situation for all parties involved, the content website owners, the webmasters and/or publishers, and of course, Google. Now is the time to sign-up for Google Adsense.

I welcome all comments. Thank you for reading.



1 Comment

Filed under Business, Entrepreneurship, Success Tips

Hello Newbies: Here are the 3 Easy Ways To Start In Affiliate Marketing

With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks, you get access to thousands and/or in many cases, millions of pieces of information, as well as data on virtually anything that is of interest to you. In 2013, the Internet continuous to effect radical changes in many facets of human endeavors, including commerce. Experts say that the information space, commonly known as the “world wide web,” grows by over a million pages everyday as more and more people utilize the Internet for information, education, entertainment, business and other personal reasons. It doesn’t take a business-oriented individual to realize that this phenomenon can bring about sky-high financial gains. The Internet’s fast-growing popularity in recent years is surely an opportunity for business that any entrepreneur would not want to miss.

You might be thinking only businessmen and businesswomen can make real money on the Internet. Think again. You can also earn money on the Internet, even if you don’t have products to sell and/or ownership in a high-profile company. How? The answer is through affiliate marketing. You might have come across these words online while surfing. Affiliate marketing is revenue sharing between a merchant and an affiliate whom gets paid for referring, or promoting the merchants’ products and services. It is one of the burgeoning industries nowadays because it is proven to be cost-efficient and an quantifiable means of attaining excellent profit both for the merchant and the affiliate, as well as other players in the affiliate program, such as the affiliate network, or affiliate solution provider.

Affiliate marketing works effectively for the merchant and the affiliate. To the forward, he/she gains opportunities to advertise his/her products to a larger market, which increases his/her chances to earn. The more affiliate websites and/or hard-working affiliates one gets, the more sales one can expect. By getting affiliates to market his/her products and services, he/she is saving a great deal of time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website, purchases the product, recommends it to others who look for the same item or buys it again, the merchant multiplies their chances of earning. Now, the affiliate marketer benefits from each customer who clicks on the link in his/her website and who actually purchases the product or service provided by the merchant. In most cases, the affiliate gets a commission each sale, which can be a fixed percentage or a fixed amount.

If you want to be an affiliate marketer and make money on the Internet, you may follow the following three (3) basic and easy ways to start an effective affiliate marketing program.

  1. Identify a particular thing that you are interested in or passionate about. This will make it easier for you to keep moving forward without forcing yourself. Also, focusing on a specific area you know very well will help you bring out your best without much risks and effort. Further, you can add a personal touch to your website and give your visitors the impression that you are an expert in your field. In this way, you gain their trust and eventually encourage them to buy the products you endorse.
  2. Next is to look for good paying merchants and products or services related to your interest and create a website to promote the offer. In choosing the products, you must also consider its conversion rate (i.e., the number of visitors that actually make a purchase). There are various affiliate networks and affiliate solution providers that can provide you with information on the most profitable products and best paying merchants. The key here is to be wise during your selection process.
  3. Now that you have decided where to concentrate your efforts, and have selected the products to endorse, as well as, the merchant you are supporting and have created your own website with a keyword rich domain name along with reliable hosting, you are ready for the promotion stage. This is a crucial task, since it is through this that you would be able to increase traffic to the business website, sales, and of course, profit. In affiliate marketing, it is possible to earn large sums of money in a short period of time especially when you’re endorsing excellent high-priced items. Please understand that expensive products are hard to sell.  But, with the proper marketing strategies and sales techniques, you can draw visitors to the merchant’s site and strongly encourage them to buy the products. We’ll cover product promotion in a later post. In the meantime, continue to educate yourself by reading books or other articles online about the best advertising techniques.

It must be said that there are no quick paths towards success. Hard, smart work is required.  Affiliate marketing is very tempting because of the very encouraging testimonies of merchants and affiliate marketers who appear to have benefited from the process, Once again, hard/smart work can produce success. A great deal of persistence will certainly aid you. In addition, you will need to be creative, flexible and willing to embrace new ideas to market your partners’ products until you find the strategy that works for a specific market that you are targeting. In conclusion, you can work your way to great financial success if you employ the right strategies in affiliate marketing. Be creative, be smart and surely, you’ll achieve your goals.

I welcome all comments.

All the best,




Filed under Random Posts